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Social Media for a Product Launch

How to Use Social Media for a Product Launch ?

Product launches aren’t easy, and successful ones are near impossible. But launching with a bang can make a massive difference to the selling life cycle of your product or service.Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.

These are some product launching tactics on social platform by which we can create a buzz and help you in increasing your product branding.


1. Create a Teaser Campaign on social platforms

When your idea is nothing more than a thought, start brainstorming ways you can employ social media to hint that something exciting is coming.Teaser campaigns are designed to offer glimpses of products and information to serve as clues, which builds excitement and expectation prior to your launch.


2. Designate a HashTag

Hashtags make it easy to categorize your product and ensure that any piece of content or information, that you put out or your users do, is easily accessible and collected in one place.

They come in super handy around a product’s launch. Because hashtags pool content together, it makes it easy for potential users or customers to learn more about your product with just a few clicks. Users can also share information and point others to this precious pool of info by just including them, making spreading the word simple.


3. Make the Launch Educational

If you already have some kind of platform (like a blog or podcast), consider creating useful tips about how you are launching. Said another way, teach your audience how to launch while using your launch as the case example.


4. Develop loyal fans:

When it comes to new products, you need to build a loyal following well ahead of your launch date, which only makes social media all the more crucial.


5. Ask Your Audience Anything

Ask. Plain and simple—just ask. Ask anything. Why? Because when you ask your audience something, you give them permission to speak. When it comes to social media, you want to do two things: engage and get people involved.

Asking encourages both and taps into the human nature of people who are online and participating in social media—the urge to be heard.


6. Move From Social Like to Social Trust

Smart marketers use free content as a way to attract fans and followers. Others create and hide content in an effort to get Facebook and Twitter users to like their Page or submit their email to get to the good stuff.


Social media takes time and effort. We won’t see a huge following or response overnight, especially if you are entirely new to the scene. Be persistent, post high quality content, cross your social media t’s and dot i’s. You’ll begin to see your following grow in no time.


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